A lot of what defines my work — the attention to detail, the instinct to refine until things just feel right — comes from how I was shaped early on. I was educated in the British system

and graduated from Cambridge, where high standards were the norm, not the exception.

That foundation gave me a strong sense of structure and discipline.
But it was my American education that expanded my creative vocabulary, opening me to

a broader landscape of storytelling and visual thinking. From the energy of New York’s design culture to immersive experiences in Paris, I encountered new ways to see, feel, and interpret ideas. That exposure to diverse media traditions didn’t just leave an impression —

it changed the way I create.
Over the years, I’ve had the chance to collaborate across continents, working with people from countless cultures and creative schools of thought. That experience taught me that good work isn’t just about taste — it’s about perspective, patience, and listening. It also reaffirmed my respect for design and filmmaking as timeless disciplines — ones that reward clarity

over noise, and meaning over spectacle.

At the heart of it, I’ve always believed in the quiet power of well-crafted work.

Whether it’s a 30-second promo or a fully built campaign, I approach every frame with the same intention: to make something honest, considered, and built to last.